单词deindividuation
网络: 去个体化；去个性化；去个人化
And once part of a group, a process called deindividuation means that people often give up their personal identity and values.
而一旦他们参与其中，便会发生一个称为“去个性化”的过程，在这个过程中，人们往往会放弃本来的身份约束和价值观念。
Analysis of the Deindividuation Phenomenon in Network Condition
网络情境中去个性化现象浅析