单词seddon
网络: 塞登；塞敦；赛登
One of the most forthright and persuasive critics of the targets culture is John Seddon, managing director of UK-based consultancy Vanguard.
对指标文化最直接、最有说服力的抨击者之一，就是英国咨询公司Vanguard的总经理约翰•塞登（JohnSeddon）。
Mr Schultz"s vision for Starbucks was all about making human connections, says Ms Seddon.
塞登表示，舒尔茨对于星巴克的愿景，归根结底是建立人与人之间的联系。
As Ms Seddon puts it: "None of them has a very strong brand. "
正如塞登所说：“没有一家公司拥有非常强大的品牌。”
Mr Seddon says managers should only use measures that are derived from the work that needs to be done.
赛登认为，管理人员应该只使用从需要做的工作中衍生出来的度量指标。
Ms Seddon echoes this focus on building brands through technology that empowers consumers.
塞登赞成这种着重依靠赋予消费者力量的技术来建设品牌的做法。
"Brand is becoming more and more important, " says Joanna Seddon, chief executive of Millward Brown Optimor.
“品牌正变得越来越重要，”MillwardBrownOptimor首席执行官乔安娜-塞登（JoannaSeddon）表示。